Website Design: 7 Essential Features All Great Business Sites Must Have

by Brianne French-Sorgini

Whether you’re beginning a new business venture, rebranding, or want to update your company’s online presence, creating a great website should be at the top of your to-do list. A website is the hub of your company, and it can easily make or break the streamline of revenue. In order for your website to be a success, it needs to be well-designed, meaning it should look clean, professional, and visually appealing, be fully functioning, and easily understood. Below we break down 7 essential features all business websites must have. read more…

Airbnb and Pantone Unearth a Color of the Year Experience Through a “Greenery” House

In the dead of winter, it might be difficult to truly appreciate or visualize the use of Pantone’s Color of the Year 2017, Greenery— a zesty color of nature meant to evoke feelings of renewal and rejuvenation, that pays ode to the fortifying attributes of our environment. While we’ve already begun to see the color infused into patterns on the runway and trendy furniture collections, it’s still difficult to imagine oneself immersed in this color, especially if you’re dealing with 20-degree weather in a city like New York.

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Photoshop Tips: 4 Things To Consider Before Getting Started

Adobe Photoshop is a program that most creatives can’t live without. Its vast capabilities allow you to edit and manipulate photographs in all sorts of ways. But many designers don’t love using Photoshop; it can become a grueling and frustrating process with all of the different tools and functions there are. Our design team took a moment to think back on some of the most basic and practical tips that have truly proved there worth during their experience working with this program. Below, we’ve put together a few tips and notions to consider before getting started on your next project in Photoshop.

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3 Basic Twitter Imagery Tips for Brands to Keep in Mind

Twitter is the one platform where visuals are key to engagement (even more so than Instagram). As you quickly scroll through your feed, more often than not, it’s the imagery that catches your eye before the message or headline. Your one tweet, made up of simply 160 characters, is essentially a 3×2” wallet-sized photo fighting for attention against a 25,000 square foot digital canvas in Times Square. So, how do you stand out from all of the white noise? As it’s been proven that Twitter user engagement rate is 5x higher when a photo is included, it’s clearly necessary to accompany your tweets with imagery – but what kind of photo do you choose? Just any old thing? Something funny? Something serious? Here are three tips to help you enhance your Twitter imagery in a clean, appealing, and professional manner for businesses:

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Enhance Engagement On Twitter With This Type Of Imagery

Twitter is the one platform where visuals are key to engagement. As you quickly scroll through your feed, more often than not, it’s the imagery that catches your eye before the message or headline. Your one tweet, made up of simply 160 characters, is essentially a 3×2” wallet-sized photo fighting for attention against a 25,000 square foot digital canvas in Times Square. So, how do you stand out amongst all of the white noise? As it’s been proven that Twitter user engagement rate is 5x higher when a photo is included, it’s clearly necessary to include imagery with every single tweet you send out– but what kind? Just any old thing? Something funny? Something serious? Here are three tips to help you create imagery that looks clean, appealing, and professional, and is guaranteed to enhance engagement.

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