IKEA’s ARKit App, Animated Snapchat Bitmojis, & More Creative News
From IKEA’s ARKit app to animated Snapchat bitmojis, see what creative news has recently caught our attention in the world of design & media!
The Best Adobe Creative Suite Programs for Print Design
by Emily McNally
Photoshop, Illustrator, and InDesign are three of the most commonly used Adobe Creative Suite programs by graphic designers, especially those who specialize in print design. While there is a bit of an overlap among them in terms of basic capabilities, they are not easily interchangeable. Each has its own set of core strengths, and when used correctly, these three programs work great together as a team. Here’s a quick rundown of what each program should be used for depending on what you’re designing:
Enhance Engagement On Twitter With This Type Of Imagery
Visuals are key to engagement on Twitter. As you quickly scroll through your feed, more often than not, it’s the imagery that catches your eye before the message or headline. Your one tweet, made up of simply 140 characters, is essentially a 3×2” wallet-sized photo fighting for attention against a 25,000 square foot digital canvas in Times Square. So, how do you stand out among all of the white noise? As it’s been proven that Twitter user engagement rate is 5x higher when a photo is included, it’s necessary to include imagery with every single tweet you send out—but what kind? Something funny? Something serious? Just anything? Here are three tips to help you create clean, appealing, and professional imagery that is guaranteed to enhance engagement:
Tech Talk: The Rise of Essential, Andy Rubin’s Phone Company
by Ben Kudler
Essential, a phone company founded by Andy Rubin, was unveiled earlier this summer and is quickly ramping up as the fall approaches. Starting at $699, the devices are as beautiful as they are durable. A combination of keeping the customer in mind and striving to build a device that “plays well with other technology” has resulted in a product that could have serious implications for the mobile market.
Vedia Labor Day Closing Notice
Wes Anderson Sets IRL, Humans of New York Trailer, & More Creative News
See what creative news has recently caught our attention in the world of print, design, & media!
How A Cohesive Brand Identity Will Change The Look Of Your Company
Similar to the way New Yorkers find Times Square to be an overwhelming nightmare, many businesses find the digital marketplace to be the same. Whether it’s the billboards on 42nd street or native ad ploys on your Facebook feed, these platforms feature a hodgepodge of advertisements from an array of brands and companies; yet, there are always those certain images or ad placements that quickly catch our attention because there is something about them that we can’t help but recognize… read more…
5 Whimsical Line Illustrators To Follow On Instagram
by Janice Chung
The various programs offered by Creative Cloud are indispensable and powerful tools for a designer. However, we often make the mistake of habitually fleshing out all our ideas on screen. Sometimes, the best way to get our creative juices flowing is with a simple pen. Here are 5 illustrators who utilize their mastery of traditional line work to produce whimsical pieces:
How Company Culture Directly Impacts Your Brand’s Reputation
by Emily McNally
“At the Virgin Group, our employees come first, then our customers, then our shareholders. It’s simply common sense: If your workforce is happy and motivated, your customers are more likely to be happy as well—which means there’s greater chance that your business will see strong sales and good profits, generating the results your shareholders demand.”
—Richard Branson
When people think of brand awareness, they often think of a company’s sales and marketing departments communicating directly with its customer base—but what about all of the other employees? When it comes to building and promoting a strong brand, the people of your company—all of them—are your most powerful assets. Employees are the best brand ambassadors for your product or service, even more so if they’re outside of the sales and marketing departments. While this may seem counterintuitive, employees outside of these departments who speak favorably of your company provide a more authentic point of view than praise coming directly from sales or marketing, whose job it is to deliver such messaging. When your employees endorse your company because they truly believe in it, it majorly validates your brand, improves your company’s reputation, and attracts more customers. Here are three ways to create a company culture that yields brand ambassadors:
Tech Talk: How Facebook’s React Native Is Dominating The Mobile Development Game
by Ben Kudler
As a growing company in today’s world, it’s more important than ever to not only have a website and an app, but to ensure that both are effective and user-friendly. React Native is a platform that supports building mobile apps using only JavaScript. Developed by Facebook, this platform is rapidly taking over the mobile development game with 92% of developers saying they would use it again, as many development teams are venturing into the world of building websites that directly imitate mobile apps. Here are some tips for doing just that: