Indesign Tips For Novice Designers
by
Adobe InDesign is a great program for typesetting, composition, and multi-page layouts. It was first introduced over 10 years ago and quickly became the industry standard. The program can be used designing the pages of books, various pieces of marketing collateral, and even packaging. With that being said, Indesign is no longer an optional skill, but a necessity to master. If you’re new to InDesign, here are a few tips to help you get the most out of it:
4 Ways To Enhance Brand Awareness On Instagram
Limiting Fonts, Font Pairing, And Other Type Tips
Typography is one of the most important aspects of graphic design, and when it comes to fonts, more isn’t always more. These days, when it seems like the number of fonts to choose from is endless, the selection process can feel overwhelming at times. Regardless of what type of design project you’re working on, below are two universal tips to remember when choosing fonts: read more…
3 Ways To Optimize Your Company’s Mobile Website Usability
by Christine Scott
Recently, we walked you through 7 essential design features all great business websites must have. Today, we want to go a little more in-depth on a key component— mobile website usability. One extremely important factor that contributes to your search engine ranking is website usability. Creating a a website that is easy to use in various fromats is crucial to the look and feel of a brand and its revenue stream. The usability of a company’s mobile site is equally or more important than its desktop counterpart. Smart Insights posted a study in Mobile Marketing Statistics Compilation, stating that, as of 2015, 51% of internet usage is done through mobile devices compared to 42% on desktops/laptops. As it’s already 2017, you can imagine that number has only increased. Therefore, you’re going to want to know the best posslbe way to optimize your company’s mobile website usability so that you can create a seamless experience for your customer. Below, we’ve put together 3 ways to make your website user-friendly. read more…
Snapchat Filter Predictions For March Madness & The Most Memorable Sports Campaign To Date
by Eris Doble & Brie French-Sorgini
Social media has become part of our norm. We engage with the digital world from the minute we wake up until the day’s end. Nothing seems to capture our attention more than a “like” or a “share,” except for one thing— a Snapchat video. This platform has became all the rage thanks to its 24-hour only timeline, fun filters, and amusing face-recognition applications. The app has acquired 150 million people utilizing 10 billion videos per day. Of course, brand’s and organizations have taken note of how many Snapchat users there are and how they’d be foolish not to take advantage of the opportunity to reach hundreds of thousands of new and existing consumers by advertising on its platform. read more…
Zootopia: A Look Into The Technology Behind The Best Animated Feature Film Oscar Winner
Kerning: 3 Tips To Mastering This Typography Skill
by Christine Scott
Kerning is one of the most important aspects of typography. It is “the act of fine-tuning the space between characters to produce a streamlined, unified pairing.” Adjusting the spacing between two letters avoids clumsy gaps and improves legibility. Many new designers believe that equal spacing between characters will solve the issue of kerning, but that is not the case. Kerning is not so much about literal equal space as it is about perceived equal space. Here are a few things to keep in mind when kerning: read more…
Oscar Nominees: Predictions For The 2017 Best Animated Feature Film
by
The 89th Academy Awards is right around the corner. This Sunday,the Academy of Motion Picture Arts and Sciences will crown the chosen few for their excellent work and accomplishments in film this past year. There’s been lots of chatter in the office this week as to who will be awarded an Oscar in the Animated Featured Film category. While we’re hoping that Kubo and the Two Strings is announced as the winner, we’ve got a feeling that Zootopia will be the one to take it home. Below, see the trailers and film synopsis of each nominee for The Oscars. Then tweet us your predictions or begin a conversation with us on LinkedIn! read more…
Photoshop CS6: How To Create Black & White Photos In Seconds
by Ophelia Afflick
Everyone loves a good black and white photo. Although lacking in color, this type of photo can speak volumes, as it gives off a raw, real, and timeless quality. A black and white image can strip away distractions and bring into focus minimal objects that might otherwise be overlooked in the day-to day. It can also change the mood of any given image, simply by how vibrant or contrasted the image is. Converting an image to black and white is fairly simple and takes minimal amount of time. Today we are going show you how to do this quickly and easily in Photoshop CS6 using the Adjustments Layer Box. read more…
Vector Graphics vs. Raster Graphics
by
Vector and raster graphics play an integral role in a design project’s outcome. In general, raster graphics are best for images that need a wide range of color gradients, like photographs, while vector graphics are best for images that need to be resized effectively without losing quality, like logos. Whether you’re designing for print or digital purposes, it’s helpful to have a basic understanding of the differences between these two types of graphics. read more…